UBL has been cited among the ten fundamentals of Local Seo by Search Marketing expert David Mihm. Below is an extract, but see the full article at: http://searchengineland.com/blocking-and-tackling-10-fundamentals-of-local-seo-29115 Blocking And Tackling: 10 Fundamentals Of Local SEO Nov 5, 2009 at 11:28am ET by David Mihm. We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread. (Yes, I am “that guy” who roots for the Patriots to get into the red zone and then stall out, just so my fantasy kicker Stephen Gostkowski gets a chance at a few more field goals.) One of my favorite halftime interview clichés from NFL coaches is “we’ve just got to do a better job of blocking and tackling.” While that’s sometimes a euphemism for “the other team is way better than us,” in other cases the coach means his superstar team is getting sloppy and ignoring its fundamentals, costing them on the scoreboard. Tying this analogy back to Local Search, is your business (or agency) losing rankings by getting sloppy with its Local SEO “blocking and tackling?” A quick refresher on 10 Local fundamentals 1. Claim your business listing at the major search engines: Google Maps, Yahoo Local, and Bing Local. This is a total no-brainer. It’s a chance at free exposure and by just by claiming your listing, you’ll give the search engines more trust in your business and improve your chances at ranking (not to mention prevent someone else from hijacking your listing). 2. Submit your business to the major data providers: Localeze, infoUSA, and Acxiom—the latter via UniversalBusinessListing.org. Most small business owners have heard of Google, Yahoo, and Bing—even with the recent name change. But a tiny percentage of them (and even a tiny percentage of search marketers) know about the “other” Big Three in Local Search—Localeze, infoUSA, and Acxiom. These guys each have their own databases which form the foundation of the search engines’ Local indexes and of a variety of second-tier portals as well. They’re basically the backbone of the entire local search ecosystem. Acxiom is the only one of the three which doesn’t have an online submission area; the only way in that I’m currently aware of is via Universal Business Listing. See Full Article at: http://searchengineland.com/blocking-and-tackling-10-fundamentals-of-local-seo-29115
Release Date: 2009-11-10
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