Local Business Listings Data Flow and Fixing Incorrect Listings

25. September 2013

Fixing Incorrect Local Business Listings Webinar

 

Join Universal Business Listing and Local Search Association on Thursday September 26, 2013 at 2:00 p.m. EDT

Business listings are increasingly prominent in search results and in many cases form the main method for connecting customers to businesses, particularly with the growth of mobile devices. Yet, many of these listings have incorrect information in the profiles as a result of mixed data sources and lack of management. During this webinar, Chris Travers, president, CRO and co-founder of UBL, will explain how business information gets to publishers, what the prime causes of errors are, how to analyze and monitor the information and how to correct and optimize it with a positive ROI.

business listings, Google, Local citations, Local Search Optimization, Online presence

Universal Business Listing Releases Expanded Verified Profile Service For Local Search

18. February 2013

Businesses are able to "claim" and protect their profiles on more major search engines and directories with patent-pending process for local search optimization
Universal Business Listing, a service of UBL Interactive, Inc., today announced the release of an expanded service to help businesses achieve "claimed" and verified profile status on
major search engines and directories.

This is in response to the increasing awareness among companies and Local SEO experts that verified profiles enhance the status and visibility of listings in
local and mobile search, driving more business for SMBs or the branches of multi-location corporations or franchises.  

A verified listing in local search is where the business owner claims its location on a search site, through phone, email or postcard response, allowing them to password-protect and enhance the profile.

The expanded UBL service creates and enhances profiles on Google+, Bing, Yahoo, Mapquest, Superpages, YP.com and Yelp, as well as creating locally optimized profiles on Facebook and Twitter. This process is in addition to UBL's core syndication of listings which reach hundreds of search, mobile and social sites, seen at  www.UBL.org.

"We have witnessed growing demand and appreciation of the value for these services," said  Chris Travers, President of Universal Business Listing. "We have a specialized team, leveraging our Patent pending technical process for
making this work across large numbers of publisher sites and customer locations very efficiently."

UBL will be presenting this at the International Franchise Association's conference in  Las Vegas  this week. It will also be showing new tools for multi-location companies and franchises to manage website store locators as part
of a listing management system.

About UBL Interactive and Universal Business Listing
UBL Interactive, Inc. (UBLI) is based in  Charlotte, NC, and operates Universal Business Listing at  www.UBL.org. UBL provides business identity management
tools for businesses large and small, SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details
as a trusted source across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also
offers reputation monitoring tools and a variety of premium Local SEO optimization services.

Forward-Looking Statements
This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as "expects," "intends," "anticipates,"
"believes" and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and
uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general
economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities
and Exchange Commission. These forward-looking statements are made in accordance with "safe harbor" provided by the Private Securities Litigation Reform Act of
1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no
obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.

Local citations, Local Search Optimization, Online presence

Universal Business Listing Announces Partnership To Launch Its Local Search Optimization Services In Australia

17. September 2012

UBL will distribute Australian business profiles to dozens of top local search sites and directories

CHARLOTTE, N.C., Sept. 17, 2012 -- Universal Business Listing, the leader in local search listings management, has announced a partnership to launch its local search optimization and syndication services in Australia.

UBL, a division of UBL Interactive, currently operates in the USA, Canada and the United Kingdom. The partner is Oz Pages Pty Ltd.

UBL provides businesses and their interactive agencies with one place to create enhanced profiles and then ensures they are published on key search engines, online directories, mobile and social sites. This corrects many inaccuracies that are commonly found, and increases customer connections, calls and ultimately sales in what is considered a foundation of any internet marketing activity. The service works with small businesses, with or without a website, as well as enterprises with thousands of locations like national retailers.

The sites will includes Google, Bing, Yahoo, SuperPages (A), Sensis, Local Directories, TruLocal and Dlook.com as well as many other local Australian internet directories. 

"The problem of inaccurate data is a global one, and we have been hearing for many years of the growing interest in our service in countries such as Australia," said Doyal Bryant, CEO of UBL.  "We are fortunate to have a local partner with the expertise to guide our launch there."

"In our exhaustive preparation work for UBL, we have consistently found interest among the business community and publishers for a service that accurately distributes business listings in a way that is efficient for both sides," says Pete Donlan, Managing Director of Oz Pages.

The service will launch in November and the company is taking Beta trial requests at its site AU.UBL.org.

 

About UBL Interactive and Universal Business Listing

UBL Interactive, Inc. (UBLI) is based in Charlotte, NC, and operates Universal Business Listing at www.UBL.org. UBL provides business identity management tools for businesses large and small, SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details as a trusted source across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also offers reputation monitoring tools and a variety of premium Local SEO optimization services.

 

About Oz Pages

Oz Pages Pty Ltd, the publisher of 'SuperPages(R)', is 100% Australian owned company trading as SuperPages(R), headquartered in Mornington, Victoria.  Oz Pages Pty Ltd provides a full suite of local advertising and marketing products to thousands of Australian local businesses.

 

Forward-Looking Statements

This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as "expects," "intends," "anticipates," "believes" and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with "safe harbor" provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.


 

Local citations, Local Search Optimization, Online presence, Australia

Business Social Network Company.com Partners with UBL.org

25. June 2012

 

Business Social Network Company.com Partners with UBL.org

Company.com Corporation is proud to partner with Universal Business Listing to help businesses improve their online visibility.

Roswell, GA (PRWEB) June 23, 2012

Company.com, the social network for small business, today announced its partnership with Universal Business Listing (UBL.org), a profile syndication service that seamlessly lists business profiles across major search engines. Together, Company.com and UBL.org will help businesses get found online and grow.

"We’re excited to partner with UBL.org," said Kevin Sasser, vice president of Company.com Corporation. "This partnership will take online visibility to the next level by combining search engine optimization services, tracking tools and professional communities that can help businesses grow."

Chris Travers, UBL president and co-founder, said the Company.com proposition for businesses was a compelling one, targeting essential networking and marketing needs. "Our partnership with Company.com creates even more value for these customers, with a foundational tool to increase their company's presence online."

Company.com and UBL.org both believe that consistent business representation is a key component to being found online. To support the growing need for this online visibility, UBL.org allows businesses to create a single detailed and accurate listing across the biggest search engines, which in turn achieves a higher search ranking.

UBL.org also provides a tracking tool that measures a company’s presence across those search engines. By integrating tools like this into the Company.com social platform, this partnership makes it easy for businesses to gain and monitor online presences, and also find the necessary support and services to help improve that presence all from one place.

In addition to helping businesses be found, with quality SEO tools and services, Company.com is committed to providing members with all the services they need to be found, connect and grow. By registering an account with Company.com, businesses instantly gain access to thousands of resources and opportunities that make business communication, networking, marketing and operation simple.

For more information about Company.com’s SEO services or any of Company.com’s business networking solutions, visit http://www.Company.com or call 855-812-6290.

Stay connected with Company.com on Facebook and Twitter, @companydotcom.

About Company.com 

Company.com is a unique business social network focused on the needs and opportunities of new and growing businesses. It allows businesses to connect, communicate, and collaborate with clients, partners, vendors and suppliers, create new partnerships and engage with customers in new and more effective ways. The company has recently announced a major upgrade to their network that will be available later in Q3 ’12. Visit Company.com for more detail.

About Universal Business Listing 

UBL provides business identity management tools for businesses large and small, SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details as a trusted source across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also offers reputation monitoring tools and a variety of premium Local SEO optimization services.


 

Local citations, Local Search Optimization, Online presence , , ,

UBL communicates with its Agency Partners about UBL Direct improvements and its delivery to the imminent Apple Maps

22. June 2012

UBL communicated today with its Agency Partners about UBL Direct improvements and its delivery to the imminent Apple Maps.

Dear UBL Partner,

We are excited to advise you of some important product improvements at Universal Business Listing, and how they might impact our service to you. We recently announced the launch of the UBL Direct product feature which we are advising you today will replace the Quick Listings that were part of many of our product tiers. This is a significant improvement in our distribution on behalf of your clients.

UBL Direct will now deliver business profiles directly to over 20 key publishers (and growing) via API, FTP, and other methods, resulting in faster, more enhanced listing display. See the current list at https://www.ubl.org/Products/UBLDirect.aspx. As experts in the online world, you will appreciate that such direct technical connections are a logical evolution, and UBL expects the number of these sites and data providers to grow rapidly. The Quick Listing method, which was largely manual, will be retired.

This change will impact those of you who are displaying reporting data to your customers including links and publication confirmations, via our dashboard or reporting API.

To be clear, this is not a new product; it is a feature. As such, it will result in no immediate price change to you, but we urge you to review which product sets you are offering your customers. Many of our partners are still using our “Basic” package which does not have access to UBL Direct, nor does it take advantage of any of our claiming services which help you manage the transition of Google Places to Google+ Local, for example.

You may also be curious about the impact of the newly announced Apple Maps on our service. While this has not been released, UBL’s listings are included in the information of the primary data providers, so we are confident of inclusion. We will be watching the launch closely.

Finally, we want to advise you that the name of the parent company of UBL has been changed from Name Dynamics, Inc. to UBL Interactive, Inc. We believe this will save confusion as we continue to grow our organization around the strength of the UBL brand. All invoices will now come from UBL Interactive and you should advise your accounting departments of the change. Otherwise this will not affect your agreements with UBL.

We thank you again for your support and our team will be happy to answer any questions you have about our product developments.

Sincerely,   

The Support Team at UBL

Local citations, Local Search Optimization, location based search apps, UBL reporting , , , ,

Universal Business Listing Launches UBL Direct For Rapid Profile Updates On Key Search Engines And Directories

6. June 2012

 

Universal Business Listing Launches UBL Direct For Rapid Profile Updates On Key Search Engines And Directories

UBL service provides a direct connection to manage local search listings for businesses

Charlotte, NC (PR Newswire) June 5, 2012 – Universal Business Listing today introduced UBL Direct, a service which will rapidly update business profiles on dozens of important search engines and directories.

UBL Direct uses automated connections such as APIs (application programming interfaces) and other methods to deliver enhanced profiles directly from the businesses to publishers through an enhanced profile management dashboard. This speeds the publishing process.

UBL Direct is to be a feature of the existing listing syndication packages and replaces its Quick Listing manual service. The UBL Direct API is free to authorized publishers.

UBL has helped thousands of businesses take control of their online listings and secure a consistent, compelling presence across the landscape of local search. It is the leading service of its kind, operating in the USA, Canada and the United Kingdom. 

Users create rich and detailed business profiles including contact information, web address, social links, products and services, hours, credit cards, coupon and deal links, photos, logos, and more. 

UBL Direct is a complement to the current syndication to data feed providers which already reaches hundreds of search, social and mobile publishers. The new feed also expands UBL’s distribution to new data providers reaching hundreds of vertical directories and mobile applications. 

Citations on these sites increase the overall prominence of a business listing online, for local search optimization. UBL also offers optimized profile creation on sites like Google Places, Google + and Facebook, as well as detailed reporting on listing presence, visibility and now data from UBL Direct publishers.

Some of the Direct partners either currently active or about to go live include:
 
Local Corporation/Local.com
Foursquare
Factual
Showmelocal.com
Judy's Book
Compass Marketing Solutions
Local Database
Yellow Pages Network
ChamberofCommerce.com
Citysquares
Ownlocal
Image Forward/Places Forward
Tyloon
nSphere
Aboutus.org
DirectoryCentral
Follr
UScity.net
Biznik
WikiReviews
 
UBL’s President, Chris Travers, said this was an important evolution for UBL and gave a big advantage for businesses to manage their information cost-effectively. “Businesses and publishers understand the value of having accurate and current information reflected in the results. Direct API connections will go a long way to reducing the time and complexity of keeping business data accurate.”

More details of the tools can be found at www.ubl.org/packages

About UBL 
Universal Business Listing, based in Charlotte, NC, is a service of UBL Interactive, Inc (NDIX.pk). UBL provides local search optimization tools for SEO providers, interactive marketers and corporations. Visit http://www.ubl.org

Forward-Looking Statements 
This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as "expects," "intends," "anticipates," "believes" and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with "safe harbor" provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.

SOURCE: UBL Interactive, Inc. 

 

Local citations, Local Search Optimization, location based search apps, Online presence , ,

Optimizing Your Website For Local - Top Ten On-Site Essentials

4. June 2012

Optimizing Your Website For Local - Top Ten On-Site Essentials

At Universal Business Listing we help businesses optimize their online presence through profile syndication to hundreds of search sites, but we often get asked about actions that should be taken to the company’s own website for “on-site” local optimization.

We gathered top ideas from several internet experts and present the following:

1. Use Microformats or Rich Snippets for every item possible: http://microformats.org/. Search engines hunt for this data and will quickly add it. This is especially true for contact details, categories, keywords and events (Google is even now looking for recipes in this format.)  

2. Place your Local address and Local phone number on all your pages. This usually is in the footer, but must be as text, not an image, so search engines can read it.

3. Title Tags – since the dawn of HTML, these tags have been important places to include specific keywords for your site and location-specific pages. The Title tag is the place to start with a few key terms including location, such as “Pool Contractor / Fairfield CT”. 

4. Meta Description Tag – make sure the description includes not just your keywords but your location and service area.

5. Geo sitemap or KML – Keyhole Markup Language tells the search engines specifically your location. See https://developers.google.com/kml/documentation/kml_tut for details, or create one at http://www.geositemapgenerator.com/. You can add this to your pages AND submit it to Google in your Site Configuration > Sitemaps.

6. Localized Branch Pages – If you have multiple branches or locations, each one should have its own page, with localized info, especially of course address data, but local specialties and even staff might help make it clear that it is not a cookie-cut copy from corporate.

7. Encourage Reviews – Especially via Google + and Facebook “Like” badges, it is important to give users an easy link to places where they can rate and review your products. Add this to any signup, purchase pages or messaging.

8. Events - If your business has events or is sponsoring or appearing at them, add the list to your site in the hCalendar microformat.  

9. Links to Social pages – There are many ways today to integrate your Facebook, Twitter, Google+ and LinkedIn profiles and pages in an interactive manner, but at very least make sure there are solid reference links to them.

10. Outbound Local links – Solid inbound links are valuable if they are from legitimate credible sources, and it often helps to have a location on your own site where you can link to the local sites where you may be listed or hope to be listed.

Naturally all other standard website rules apply, particularly those relating to regularly updating local content. Of course, all of this starts with using UBL for truly high value business listing syndication.  www.UBL.org


Local citations, Local Search Optimization, location based search apps, Online presence ,

Universal Business Listing Enters Strategic Partnership with Yext to bring PowerListings Platform to its Retail and Reseller Channels

26. March 2012


UBL customers gain access to Yext’s industry-leading real-time local information platform

 

Charlotte, NC– March 26, 2012 – Today, Universal Business Listing has announced that it has added Yext’s real-time listing distribution and monitoring tools as a premium retail and reseller channel offering.

 

In a new product tier called UBL Express, UBL blends the Yext’s real-time listings with complementary distribution services for a powerful and unique combination that will ensure businesses will be visible in location based search engines and directories.

 

The Yext platform allows UBL customers to manage business listings on over 35 search engines and directories via direct-connect instant feeds, as well as view user activity through a monitoring dashboard.

 

The UBL components will include establishing Google Places profiles as well as syndication of the listings to the databases that feed hundreds of other search engines, social networks and mobile/GPS services.

 

UBL CEO Doyal Bryant said: “Yext’s real-time update platform is a valuable option for many of our customers. Our goal is to present businesses with a best-of-breed set of syndication options, and this certainly fits.  The promotional tagline that is offered by the system will also make these profiles stand out from the crowd.”

 

Yext CEO Howard Lerman said: “UBL has an established reach to businesses directly as well as through numerous interactive agencies and channel partners, and we’re excited to dramatically expand the reach of our platform.”

More details about the $599-a-year UBL Express can be found at ubl.org/express/. UBL is a service of Charlotte, NC-based Name Dynamics, Inc (NDIX.pk).

About Universal Business Listing
Universal Business Listing, based in Charlotte, NC, is a service of Name Dynamics Inc (NDIX.pk). UBL provides tools for SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also offers reputation monitoring tools and a variety of premium submission services. For more information, visit http://www.ubl.org.

About Yext
Yext provides amazing local search results with PowerListings, a local information hub that syncs listings across a network of premium sites and mobile apps. With Yext PowerListings, small and large businesses can quickly and easily update their business information, photos and specials from one central location. Today, Yext PowerListings syncs information for over 40,000 locations. The company was founded in 2006 by Howard Lerman, Brian Distelburger and Brent Metz.2006 by Howard Lerman, Brian Distelburger and Brent Metz.

Forward-Looking Statements

This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as "expects," "intends," "anticipates," "believes" and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with "safe harbor" provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.

 

SOURCE: Name Dynamics, Inc.

 

 

Local citations, location based search apps, Online presence, Local Search Optimization , , ,

UBL Revamps Visibility Reporting

28. December 2011

Today UBL announces an update to its reporting capabilities. Enhanced Visibility Reporting is now offered to all clients who purchase our Essential, Premium, and Professional packages. All qualifying clients will receive one Visibility Report upon signup and one followup report four months later. All clients who renew their qualifying UBL package will receive one additional report.

UBL Visibility Reports offer valuable insight into your online listings. We gather together as many online listings for your business as we can find, and rank them according to the relative prominence of each site from an SEO perspective. At four months, the followup report demonstrates changes in your online visibility, including growth that can be attributed to the distribution of your business profile by UBL.

Online citations -- listings containing your business contact information, especially on prominent, trusted sites -- are known to be important drivers of prominence in consumer search. The importance of citations is unchanged, as documented by local search experts, even after the July 2011 update to Google Places that removed citations from display on Places pages. We at UBL recognize the importance of citations and our core services help to create quality listings for your business across the internet. With the addition of our new Visibility Report, customers now have access to these citations and are further empowered to take control of their online presence.

Local citations, Online presence, UBL reporting

Is Your Business Visible? Find Out with UBL's Listing Precheck Report

1. December 2011

Today we're announcing the launch of our new Listing Precheck at search.ubl.org. Listing Precheck is a free lookup tool any business can use to check the visibility and accuracy of listings on top sites. Currently featuring results from Google, Yahoo, Bing, Local.com, and YellowBot, the Listing Precheck report tells you whether we could find a listing for your business and reports on the accuracy of your business name, address, and phone number.

More and more, local businesses are becoming aware that comprehensive and consistent online listings are crucial to prominence in search engines. The key role of online citations has been written about extensively by such SEO experts as David Mihm and Mike Blumenthal. Our Precheck report is designed to help raise awareness about the amount of variation that can exist even among the most highly recognized search sites. Imagine the complexity of managing your business listing across dozens, or even hundreds, of online directories.

Universal Business Listing offers services that help local businesses take control of online listings across the landscape of local search. Our new report extends our mission of educating the small business community about the importance of online presence. Give it a try today at search.ubl.org!

UBL reporting, Online presence, Local citations