UBL's Dave Ingram writes about the dominance of local search in 2011 as a guest author on SearchEngineLand's Locals Only column.
Whether you are a mom and pop outfit, Main Street USA type of SMB, or you’re more on the medium end of the small to medium-sized business scale (100-1000 employees), or even if you’re a multi-national Fortune 500, there is local business information about you on the Web.
As the use of mobile and social platforms soars, the importance of local data escalates, regardless of business size. (more)
Dave Ingram