More than 85 new data fields include social network links and industry-specific information
CHARLOTTE, NC (Nov. 30, 2010) – Infogroup and UniversalBusinessListing.org (UBL) announced today the implementation of expanded business listings to power enhanced search across multiple search platforms. The expanded data will be delivered by UBL to Infogroup via Infogroup’s innovative Express Update technology. Express Update provides a single-step process for both Infogroup data partners and local businesses to update multiple business listings at a single time.
The expanded data includes social network links for businesses including Facebook and Twitter, as well as additional industry-specific information that will increase consumers’ online discovery methods.
UBL has already begun delivering data in the expanded format with over 85 new data fields. The enhanced information will be provided for inclusion in Infogroup’s industry-leading business database using Infogroup’s innovative Express Update service. The enhanced data will be used to power Internet and mobile search engines as well as navigation and telematic systems. Through its existing relationships, Infogroup data is used to power the top five search engines and 90% of in-car navigation systems in North America.
“The social network page of a business has become a vital element, in some cases supplanting the value of a company’s website itself,” said Jim DeRouchey, president of Infogroup Licensing. “The enhanced details we’re collecting such as gas station fuel types, restaurant ratings and hotel pet policies are all key search factors, particularly given the increased use of GPS and mobile phones.”
“The increased number of new data fields represents a new way for companies to be found and compared in an increasingly competitive environment,” said Doyal Bryant, CEO, UniversalBusinessListing.org. “With the recent growth of location-based services it is more important than ever to have enhanced data content in your listing. It is also clear that local search engines, IYP directories, mobile devices, GPS and even social media sites are looking for more enhanced content, and value this added data which users can greatly benefit from.”
Industry-specific information will be available for categories such as airports, casinos, shopping centers, hotels, restaurants, bars, amusement parks, golf courses, car dealerships and convenience stores. A complete list of data categories is available at www.ubl.org.
About Infogroup
Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
About UniversalBusinessListing.org
UniversalBusinessListing.org is a service of Name Dynamics Inc (PINK SHEETS: NDIX.pk). UBL offers search engine and directory submission services, reputation monitoring tools and a variety of premium submission services for improved online visibility and identity management. For more information, visit www.ubl.org or connect with UBL on Facebook, LinkedIn or Twitter.
This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as “expects,” “intends,” “anticipates,” “believes” and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with “safe harbor” provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.
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Media Contacts:
Chris Travers
info@ubl.org
+1 (212) 933-9865
Eileen Pacheco
eileen@tango-group.com
+ 1 (508) 888-7478
Infogroup Contact:
Kelly Loontjer
kelly.loontjer@infogroup.com
(402) 596-7574